You are a big sponsor of Women in Africa Initiative. Why have you decided to support this global platform since its inception ?
Indeed, we were among the first to support the WIA Initiative upon its creation. For two reasons. Aude de Thuin, who came to see us in March 2016, with the idea of developing a global platform for economic development and support for African women leaders with high potential. She had met many women in Africa, inspired by her work with the Women’s Forum. Moreover, at Roland Berger, we consider that Africa is a territory in the making, with multiple social and economic issues. On a more personal note, I am interested in the issue of women leadership. That is why we decided to support this idea which may seem at first glance a little crazy. However, at the 1st Africa Regional Summit, which was held on April 12 in Dakar, we saw this community WIA Initiative federate and support African women from all walks of life, which is very beautiful.
What impact will Project 54 have on young women entrepreneurs on the continent ?
The priority of African women entrepreneurs is that of visibility. What project 54 can bring. The selection of these innovative start-ups aims to offer a stage to those who need to sell. For us, it is about giving them a voice. Prizes will be awarded for Fin Tech, companies operating in the energy sector, agriculture. The next step is to identify a woman entrepreneur in each African country, 54 project leaders, to show that entrepreneurship is alive across the continent. It is true that in some countries this «sourcing» is more difficult than in others. At this stage of the year, we have already identified our awardees. Beyond the figures, this is to embody this entrepreneurship and the diversity of projects that is being created in Africa.