Blessing Emmanuel Ugboma
Founder of The WiseMoney Platform and Author

JAMII Femmes Inspiring Stories – Blessing Ugboma

JAMII Femmes Inspiring Stories – Blessing Ugboma 1510 804 communication@wia-initiative.com

Tell us a little about yourself and your business.


I am the  founder of the WiseMoney Platform. I am also a published Amazon author of a Finance/Management book titled
The Woman And Her Money, author of an Entrepreneurship/Business Finance book and an e-book titled How To Make More Money From Your Skills

I was appointed as global wellbeing envoy in 2020 from Nigeria, in recognition of my contributions towards helping the Women and Youths of Africa through my Platforms Wisemoney & Belance Consortium. I was selected as one of the 1st cohort of 7000 beneficiaries in the JAMII Femmes program by Women In Africa and The Coca-Cola Foundation.

📌 I am also a certified Human Resource Manager, an experienced and seasoned staff trainer, pursing a professional Diploma in Securities and Investment.


The WISEMONEY SCHOOL is a financial educational platform which organizes online seminars/workshops, coaching and mentoring sessions with the majority of participants being females and youths. This WiseMoney platform runs a very successful financial monthly contribution scheme (known by the name BELANCE CASHOUT) with well over 300 participants since its inception in 2019. With cash-outs in 6 figures and counting, the beneficiaries of these  credible  monthly cashout plans are involved in making monthly financial contributions towards helping them save up funds to take care of their needs comfortably, without fear of running into debts or running late.  Some of these such beneficiaries have started out and grown very successful businesses.

What inspired you to start your business?

My  experiences with coaching in financial literacy and investment education in the last 4 years has exposed to me major gaps in the finance and investment sector. Like low percentage of financially included people in the society and the lack of financial literacy among individuals in the society too. Some of these may have caused major hindrances towards high levels of  achievements in economic growth.

WiseMoney as a financial literacy platform was created to help, enlighten and as well as bring knowledge to the women & youths in our society. Helping them face out the pressures they face daily trying to meet up with their goals by availing them with proper teachings, which in turn will fully equip and rightfully educate them on how to achieve their financial & business goals. I realized that the poor financial status of individuals is as a result of lack of financial literacy.

Placing side by side your skills or the solutions we believe you are providing  and looking at the major gaps in your sectors, do you see these challenges or gaps brought down to their barest minimum?

Yes, I see these challenges being brought down to the barest minimum.

If yes, please briefly give an expert overview or summary of how you believe this should or can  be achieved. 

📌I can boldly say this because, so far Wisemoney as a financial literacy platform is making tremendous progress in the areas of finance and investment education.

Looking at the fact that as a platform single handedly well over 1000 new investors have been launched into the local & foreign economies. 

Also looking at the efforts the government and other independent finance platforms are putting into achieving a higher percentage of financial literate individuals in the society. 

Also, I believe that our goals can be further achieved faster and more efficiently if the governments and well established financial and investment institutions can collaborate more with individual finance and investment coaches to spread the enlightenment further, faster and more efficiently.

Tell us about a few women who inspire you.

Two women who inspire me a lot are:

Mrs Ibukun Awosika. She is one of my mentors whom I look up to. Her drive and wisdom are qualities I really admire and try to emulate. She is indeed a great Change Maker. 

Hafsat Abiola is also a great woman who truly inspires me. Her selflessness and impact-fullness of doing so much for the women of Africa is indeed worth celebrating.  I am one of her very silent mentees (laughs). Her life and work is really in the radar of African excellence. She truly may not know how much of an impact her visions and impact are in the lives of women in Africa.

They both are amazing women.

What message do you want to share with African women who aspire to be changemakers?

My message for African women who aspire to be change makers is “Keep your focus, keep working hard, be diligent in whatever your hands find to do. Do not let anything stop you even on days it may seem difficult just get up and keep moving. Always remember that our continent needs us all to keep shining, so never think of giving up.” 


How has WIA (Women In Africa) welcomed you in its community? 

From me  WIA (Women In Africa) is a big WOW! The program arrangement, the outline, the platform, I mean everything involved and everyone is doing an exceptionally great  job.  Not forgetting the brain behind this great vision . 

The community is indeed wonderful, from inception it has been a seamless and quite stress free journey for me and I believe all other participants. 

The support team is 24/7 on standby. And what beats my imagination is the way the team thinks ahead of us all in terms of challenges and gives us solutions even before we get the opportunity to voice out our challenges. 

Visibility on the program is great too looking at the fact that women entrepreneurs looking forward to creating an impact in one way or the other are fantastically encouraged beyond imagination. 

And the WIA social platform is yet another beautiful benefit for all women entrepreneurs who have been opportune to find themselves as members on the network. 

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