Sihame Arbib

CEO Victory Capital

Sihame ARBIB studied at the Institut d’Etudes Politiques de Paris where she specialised in international relations.
She then joined the French Ministry of Defence as a Chargé de Mission to the Minister of Defence in the Department of Information and Communication Defence (DICOD).
Wishing to pass on her know-how to her country of origin, Morocco, she joined in Rabat the Cabinet of the Minister Delegate for Foreign Affairs in charge of Moroccans living abroad.

Associated with an experienced lobbyist, she created Apim Consulting, a public relations and strategic consulting firm for European institutions, focusing on the countries of the Middle East NorthAfrica MENA zone. As a MENA expert for the European Commission, she became a political consultant to the WHO and Philippe DOUSTE-BLAZY, Deputy Secretary General of the United Nations.

Her expertise in strategic communication and her international network enabled her to join the “Club of Rome”; a prestigious club in which permanent members of the European Council, Heads of State and major business leaders sit.

In 2012, Sihame ARBIB joined forces with a French consulting firm by developing the institutional consulting department and subsequently founded Victory Capital.

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